News
New Look, New Leap—Celebrating the Successful Completion of Wanbang Pharmaceutical’s New Visual Identity System
Date:
01 Mar,2021
To meet the needs of the company's rapid growth and better reflect its core business philosophy and corporate culture, while also paving the way for standardized management, work on a new visual identity system (VI) began in the second half of last year. Led personally by General Manager Zhao Shouming, with close guidance from the executive leadership team and active collaboration across all relevant departments and division heads, the project was carried out in partnership with Kenwei Advertising. Building upon the original VI, the process involved dozens of revisions over an eight-month period, culminating successfully in July 2012 with the completion of the revamped VI system.
The new VI builds upon the original corporate visual identity by incorporating numerous fresh elements and content, perfectly reflecting the company culture in today’s evolving business landscape. This enhanced VI is poised to elevate the company’s overall image in meaningful ways. Key features of the new VI include: 1. The corporate name font has been redesigned from the previous "Zongyi" style, giving it a distinctively strong brand personality—now known as the "Wanbang" typeface. Compared to the original, this font boasts softer, rounder curves and more dynamic variations, injecting a vibrant and energetic feel into the company’s visual identity. Additionally, the combination of the company logo with the abbreviated version of the corporate name has been refined for greater harmony and functionality. 2. A range of practical, office-oriented documents—such as official correspondence templates—have been added and standardized, helping streamline workflows and boost productivity across the organization. 3. The design of the company’s revamped website and internal publications has been meticulously updated, further strengthening both corporate communication and cultural initiatives. 4. An eye-catching outdoor advertising campaign has been launched to amplify the company’s brand presence and reinforce its image in the market. 5. The VI now offers a comprehensive suite of materials, covering both foundational and application-specific assets, ensuring a holistic approach to brand consistency. 6. To enhance accessibility and convenience, the VI is available not only in its traditional printed format but also in an easy-to-use digital version, making it simpler than ever for employees and stakeholders to access and implement the new visual guidelines.
The birth of the new VI will undoubtedly bring a fresh image and a significant leap forward for the company's development.
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